Kendrick teamed up with Reebok back in December, in hopes of not only designing sneakers, but to help develop programs that keep kids off the streets.  In a press conference, Lamar said, “Reebok has a history of helping kids in the community realize their potential is limitless.  I saw what the brand was doing, and I […]

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…

Rick Ross believes he deserves a second chance. He’s also in pain because he stands to lose a lot of money, plain and simple. Sources close to the rapper tell TMZ … Ross will lose between $3.5 million and $5 million … he was getting a check each time he wore the shoes. Reebok dumped Ross for […]

After going through a firestorm of controversy for his “rape lyric” on Rocko’s “U.O.E.N.O.” and subsequently losing a lucrative partnership with Reebok, Rick Ross has released an official statement on the issue. Though, Rozay briefly addressed his controversial lyrics in an interview and on Twitter, many felt the rapper was insincere. In an official statement released to the press, Ross […]

Rick Ross just learned a hard lesson about rape and money … you embrace one, you lose the other … because he was just DUMPED by Reebok. As TMZ previously reported … Ross has taken a ton of heat for his song, U.O.E.N.O … in which he happily sings, “Put Molly [Ecstasy] all in the champagne.  […]

The internet and popular music community have been up in arms about Rick Ross’ lyrics on a new song called ‘U.N.E.N.O.’ Rapper Rick Ross is under fire over the lyrics which appear to glorify committing date rape. Outraged groups across the country are calling on apparel giant Reebok to dump him as a spokesperson, pronto. […]

Alicia Keys can now add sneaker designer to her long list of accolades. Sources recently announced she’ll launched her own sneaker line. Alicia’s version of the Reebok Freestyle Hi is available in several different designs. One pair features two things near and dear to the singer, the New York skyline and piano keys, while another […]

Adding on to her “superwoman” status, Alicia Keys has decided to make her foray in to sneaker design. The “Girl On Fire” singer has teamed…