It’s the start of the pro-football season which means the planning is already underway for the endgame–the Super Bowl. Some folks watch the big game for the grid iron action and others for the creativeness of the ads. But one snack food giant who has had mega-success with their Super Bowl ads, simply by letting their fans take control, is at it again and they’re inviting Indy to participate. Frito-Lay, the makers of Doritos wants you to prepare your commercials now so you can Crash the Super Bowl.
I talked with Jeannie Cho of Frito-Lay on “Access Indy” about how they are upping the ante for the winner who’ll have this year’s winning Doritos spot that will air at the big game and how they want Indy to creatively enter.
Click the Media Player below to check out what you could win if your ad is chosen.
See the winning ad from last year’s game and get a little inspiration from its creator below: