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Fox has rejected a controversial Super Bowl ad from conservative comedy site JesusHatesObama.com, according to the site’s creator.

Richard Belfry insists the proposed 30-second-ad, which depicts bobble-head versions of President Obama and a scowling Jesus, is just a joke.

“Do I really believe that Jesus hates Obama? Absolutely not,” Belfry, a comedian based in L.A. who sells Jesus Hates Obama apparel on his site, told the Daily News.

The company admits on its site that it doesn’t really hate Obama. Belfry insisted he was merely trying poke fun of the Obama Administration and to also sell his merchandise.

The site received an e-mail from Ruth Levenson, Fox’s vice president for broadcast standards and practices earlier this month that said the commercial was “not acceptable to air on FOX.”

Read more of this story at the NY Daily News.

(courtesy of eurweb)