By Boyce Watkins, PhD
It appears that the queen of all things musical, Beyonce Knowles, has signed on for a major deal with HD-TV manufacturer VIZIO. In the latest of her financial touchdowns, Beyonce is going to be placed in three Super Bowl ads, ranging in price from $3 million to $6 million. While Beyonce has her own interpretation of why she is one of the most highly sought after entertainers in the world, I’ve got my own take on the matter. Here are some reasons that Beyonce Knowles is one of the greatest performers in the history of American music.
1) Beyonce is consistent: Knock on wood, but I don’t expect to hear about any crazy Tiger Woods-like scandals involving Beyonce. She doesn’t show up to the Grammys drunk or bum rush the stage to take awards away from other entertainers. She always presents herself with the class and dignity of a superstar. She has, for the most part, become entertainment royalty — always presenting herself with a queen-like presence. Whether we like her or not, Beyonce handles herself in an impactful and disciplined way.
2) She continuously reinvents herself: The world is usually on the edge of its seat waiting to see what Beyonce is going to come out with next — her new look, change in hairstyle, latest rhythm, or anything else that makes her a trend-setter. Nearly every year she has been out her changes have always been intriguing and imaginative. It’s not easy to keep re-inventing yourself. Her songwriters also do an amazing job.
3) She is well-managed: You can talk about her father Matthew all you want, but the man knows how to manage and monetize a valuable brand. Rarely has an entertainer had such deeply entrenched connections with corporate America. Beyonce is on her way to matching Michael Jackson, The Beatles and other major performers when it comes to cashing in on her fame.
4) Her work is always high quality: You almost never see Beyonce release anything that is mediocre or flat out garbage. Everything she puts out is safe enough to get airplay, but intriguing enough to keep the record spinning. When Beyonce does something new, it is as consistently good as the next playoff performance of Lebron James.
Beyonce, right now, has the Midas touch. If she continues to remain consistent, she will surely become one of the wealthiest and most significant performers who ever lived. Good for you Beyonce, go do your thing.
