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According to

The children of Will and Jada Pinkett Smith are teaming to help Hasbro’s Project Zambi, a global initiative dedicated to raising awareness for the 15 million children who have lost parents and relatives to the AIDS epidemic in Africa.

Jaden, 11, and Willow, 8, have signed on as the organization’s youth ambassadors, according to

“Willow and I joined Project Zambi to represent all the kids out there who want to make the world a better place,” Jaden told Us in a statement. “We want to encourage kids everywhere to lend a hand and join us in spreading the word about how much children who have been orphaned by AIDS in Africa need our help.”

Jaden and Willow have joined other celebrities in autographing custom-designed, one-of-a-kind collectible elephant models that are available in a celebrity charity auction. All proceeds from the sale of each elephant will be donated to a charity that supports children orphaned by AIDS in Africa.

Willow and Jaden’s choice? The Chikumbuso Women and Orphan’s Project in Zambia.

“Project Zambi is about kids and for kids, and it’s so important that we all learn to take care of each other,” Willow told Us in a statement. “Even from the other side of the world, kids in Africa will know they have friends who care about them.”