adidas

Adidas is announcing a new “name, image and likeness” network that’s open to student-athletes at NCAA Division One schools sponsored by the company. The new network allows 50-thousand students throughout 23 sports and 109 schools to be come paid spokespeople for the brand. Adidas says the program is set to launch in phases over the […]

Adidas is taking steps to help its minority workers. The sports apparel giant announced at least 30 percent of all new positions at Adidas and Reebok will be filled by black and Latino people. This applies to new jobs in the U.S. The company will also invest 20-million dollars in black communities and finance 50 […]

Beyonce is getting us all ready for her Ivy Park Collection! Beyonce will be releasing her collection under Adidas. The wait is almost over January 18th is around the corner so get ready. Source: hollywoodreporter.com

Pharrell highlighted the MHA Nation, a group of Native Americans, in his latest collaboration.

With the recent addition of huge stars like basketball player James Harden and rapper Kanye West, the three stripes' latest signee is NFL star Tim Tebow.

Kanye West’s Yeezy Season 2 x Adidas surprise show shocked fans and the fashion world this week, but not everyone is thrilled with the rapper’s fashion choices. On…

James Harden is having a pretty good summer. Aside from being linked to Complex’s current cover girl Khloe Kardashian, he just signed a $200M deal…

Well, freezing temps continue this week, but don’t let the cold dampen your spirits.  There’s still plenty to do to help the family stay warm while having a great time. Ladies, the men are in town for the NFL Scouting Combine at Lucas Oil Stadium.  More than 300 men, I mean prospects (LOL) will participate […]

  Kanye West premiered his Adidas line at New York Fashion Week today, and of course he pretty much broke the Internet.  With minimalist muted…

Adidas has launched a new ad that dispels notions regarding superstars. The ad features Pharrell, Rita Ora, David Beckham and Damian Lillard as they join…

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…

Adidas has shelved plans to release a pair of trainers with bright orange “shackles” that fit around the wear’s ankles. The JS Roundhouse Mids, which were set to hit shelves in August, were debuted on the Adidas Originals Facebook page on June 14. There was an immediate backlash however, with several message boards and blogs likening the “bracelets” […]