National Cheesecake Day Is Serving Sweet Joy

Today’s the day to treat yourself—because it’s National Cheesecake Day! On Tuesday, July 30, The Cheesecake Factory is giving its Cheesecake Rewards members something to smile about: any slice, half price when dining in, for up to six people per party. That means dessert just got twice as nice, and your favorite flavor is calling.

And if you love trying something new, don’t miss the debut of their newest creation: Peach Perfect with Raspberry Drizzle. This seasonal flavor blends peach cheesecake and real peaches over a vanilla crust, finished with a swirl of raspberry sauce. It’s sweet, refreshing, and everything summer should taste like.

Whether you crave the Original, go bold with White Chocolate Raspberry Truffle, or you’re curious to try Peach Perfect, this once-a-year celebration is a perfect excuse to indulge. Snap a photo, grab a fork, and savor the moment—because cheesecake just hits different when it’s half off.

Make sure you’re signed up for the Cheesecake Rewards® program, and get there early—these slices don’t wait around long.

Because today, joy is a forkful of your favorite dessert shared with people you love.