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Well it was a matter of time but Amazon is increasing the cost of its annual Prime plan.  As of May 11th, the company will raise the price of the annual Prime membership from 99-dollars to 119-dollars.  Amazon’s CFO says the increase is due to the service’s increasing costs.  Amazon Prime has over 100-million members around the globe.  Existing Prime members will have until June 16th to renew their memberships at the current 99-dollar-price.