Beyonce may have set sales records in the iTunes Store, but retail giant Target has announced they will not sell her new self titled CD.
“Beyonce” sold 617,000 copies in the U.S. and 828,773 total worldwide exclusively through iTunes. Some brick-and-mortar retailers in the U.S. could begin to receive copies of the album as early as tomorrow (Dec. 18).
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski tells Billboard.
“While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce.’”
Columbia Records released “Beyonce” at 12 a.m. EST on the morning of Friday, Dec. 13, exclusively via iTunes without any pre-release announcement. Most physical retailers will receive it by Friday, Dec. 20. It is understood that the album will not have any additional bonus or exclusive content, for any retailer.
Bey has previously worked with Target to give the retailer exclusive editions of her albums. Her last studio release, 2011′s “4,” had a version exclusive to Target that came with six additional tracks. She also starred in a TV commercial for the retailer, where the singer can be heard saying
“I put so much into my new album, and only Target gives you all of it.”