INDIANAPOLIS — Yelp recently released its list of standout Black-owned businesses in food, beauty and home as the “Ones to Watch” in 2022.
Pure-Trition, a juice and smoothie bar in Indianapolis, is among the top 15 Black-owned food businesses across the country making waves on Yelp.
Aleta Osborn, the owner of Pure-Trition, tells WRTV, “I was floored.”
“It’s an honor. I mean — I was just like, ‘oh my gosh,'” Osborn said. “I was just excited about it!”
Osborn, a certified health coach and culinary nutrition expert, started Pure-Trition in 2018 as an online business helping people curate dietary and fitness plans. A big part of her tried and true weight-loss journey is juicing, which became her passion.
“I used my juice and smoothie cleanse to jumpstart people who either were moving more toward a plant-based or plant-forward lifestyle or toward weight loss and improving overall heart health. In doing so, I would take my juicer to my client’s homes and help them meal prep,” Osborn explained.
The fitness coach soon realized her clients didn’t really have the time to juice. Osborn says her clients would often ask her to make it for them, and they would pay extra for her services.
In 2020, Osborn bought a physical location on College Avenue to keep up with the demand for her juices.
“I also wanted to do workshops and help educate people about health and wellness, and I needed a space for that,” Osborn said. “I advertised on Yelp, and when I did, people started coming in. But I advertised as just juice delivery, but people came in looking for smoothies.”
By October 2020, Osborn opened up her made-for-delivery-only kitchen to the public, offering in-store purchases. She also added smoothies, acai bowls, wellness shots, and energy bites to her menu.
Now, Pure-Trition prides itself on offering a wide variety of plant-based options that are readily available.
“When you look at the smoothies and all the different combinations that we offer, you’re getting a completely different flavor with every single one of the juices,” Osborn said. “They’re all going to taste very different, so that’s the variety that we put in.”
Read more from WRTV here