Listen Live Graphics (Indy)

Looks like Amazon is looking to get in on the toy business after the demise of Toys R Us.

Bloomberg is reporting the company is looking to publish a holiday toy guide, which would be mailed to American households an handed out at Whole Foods locations throughout the United States. With the departure of Toys r Us, many companies as you can imagine, are seeing a massive vacuum in the toy industry. Stores like Target are looking to expand their assortment of toys before the holiday season begins.

But you, the consumer, knows that at the end of the day, it’s all about the price.