Carol’s Daughter founder, Lisa Price, has confirmed that her brand will be joining the L’Oreal Brand. Lisa Price started Carol’s Daughter back in 1993 and is now looking to expand and join forces with one of America’s favorite beauty brands.
“Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said L’Oréal USA president and CEO Frédéric Rozé, said in a press release. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.
SOURCE: http://www.eurweb.com/2014/10/loreal-usa-agreement-results-in-carols-daughter-acquisition/
