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First lady Michelle Obama is stepping onto the political stage and launching a nationwide effort to motivate every supporter of President Barack Obama to get more involved in his re-election campaign — and bring along somebody else, too.

The “It Takes One” program encourages supporters to make a difference in this year’s election, and to “start by taking one action that will help grow our campaign,” Mrs. Obama says. In a three-minute video message to supporters, Mrs. Obama tells supporters that in light of a tighter election than 2008 likely this fall, “in the end, it could all come down to those last few thousand votes in a single state.”

Read more here and listen to her speak on the project here

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