Steph Curry might have just won the NBA’s coveted MVP award, but a couple years ago he seemed like a still-unlikely star. At least that’s probably what…

NBA legend, Michael Jordan is now the 513th-richest person in the U.S with passing the $1.0 billion mark. The reason for his new billionaire status is because of his ownership over the Charlotte Hornets. He also sold L.A clippers for $2 billion to Steve Ballmer. And of course the rest comes from deals with Nike […]

So Beautiful

High energy and oodles of cuteness made the Nike Levi’s Kids show at NYFW a smash hit! Zippered track suits and athletic separates in polka dots and…

In just a few weeks away, Nike will be premiering an honorary collection especially for Black History Month. Sources say that the line will be in tribute to African-American athletes. Via NIKE: NIKE, Inc. celebrates Black History Month with a collection of products across basketball, football, running, soccer and skateboarding that honors six athletes and coaches […]

LeBron James‘ Cleveland homecoming is kind of a big deal, and that point is driven in his latest commercial for Nike. In the ad, we…

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…

Dr. Dre has some company in the Black Billionaire’s Club. Former NBA player Michael Jordan, whose stake in Nike’s Jordan brand has netted him a…

A convicted Portland, Ore. pimp is suing Nike for $100 million because he says they should include warning labels on Air Jordans. Sirgiorgiro Clardy was involved in a brutal beating and robbery that earned him 100 years in prison. Clardy claims Nike should have placed a label in his Jordan shoes warning consumers that they could […]

  *Nike is reportedly going back to the drawing board with its new LeBron 11, because the man it is named after is not happy…

After weeks of pre-season contests the 2013 NBA season officially gets under way on Tuesday night. The reigning MVP LeBron James got his public relations…

Yep, you read right; $8,000 on a pair of Back to the Future II shoes.  He calls it an early Christmas gift to himself.  According to TMZ.com, close friends of Chad’s say he’s an avid shoe collector and that he actually got a deal as the store originally wanted $10,000 for the shoes. Also according […]