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I’m in my elf-care era! It’s not just about bubble baths and candles (though we love those too)—it’s about investing in ourselves while supporting the community. That’s why this year, we’re spotlighting some incredible Black-owned wellness brands that deserve a permanent place in your routine.

Young fitness woman practicing yoga standing in warrior pose on mat in modern living room at home. Lady in sportswear leading healthy active lifestyle exercising in the morning indoors

Source: Inside Creative House / Getty

Here are a few must-try brands that are changing the self-care game:

Supporting these brands doesn’t just enhance your beauty routine—it’s a way to uplift Black entrepreneurs and celebrate excellence in wellness.

So, what’s on your self-care checklist for 2025? Whether it’s glowing skin, a moment of calm, or just treating yourself to something special, these brands have you covered.

Source: https://www.hercampus.com/wellness/black-owned-wellness-brands/