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I’m in my elf-care era! It’s not just about bubble baths and candles (though we love those too)—it’s about investing in ourselves while supporting the community. That’s why this year, we’re spotlighting some incredible Black-owned wellness brands that deserve a permanent place in your routine.

Young fitness woman practicing yoga standing in warrior pose on mat in modern living room at home. Lady in sportswear leading healthy active lifestyle exercising in the morning indoors

Source: Inside Creative House / Getty

Here are a few must-try brands that are changing the self-care game:

  • Shani Darden: If glowing skin is on your vision board, this is your go-to. Shani Darden’s esthetician-approved formulas include an award-winning acid peel that’ll leave your skin looking radiant and refreshed.
  • Topicals: This cult favorite is perfect for addressing ingrown hairs and discoloration. Their products are a blessing for anyone looking to even out their skin tone and feel confident in their own skin.
  • Hyper Skin: Say goodbye to dark spots and uneven skin tone. Hyper Skin’s targeted treatments are designed with melanin-rich skin in mind, giving you that even, flawless glow.
  • KNC Beauty: Lip masks, face masks, eye masks—oh my! KNC Beauty is all about keeping you hydrated and pampered, and their fan-favorite lip balm is a must-have in every purse.

Supporting these brands doesn’t just enhance your beauty routine—it’s a way to uplift Black entrepreneurs and celebrate excellence in wellness.

So, what’s on your self-care checklist for 2025? Whether it’s glowing skin, a moment of calm, or just treating yourself to something special, these brands have you covered.

Source: https://www.hercampus.com/wellness/black-owned-wellness-brands/