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Singer-songwriter Alicia Keys has launched AK Worldwide, a new company that will handle her various projects, particularly those outside of the music business.

“It really explores the ways I can affect the world in a positive way, even outside of music,” Keys told the Associated Press Tuesday. “It is really about finding ways to bring forth things into the world that will give you and all the people that encounter them, and myself, inspiration.”

The first project for the 28-year-old is The Barber’s Daughters, a handcrafted jewelry line engraved with messages of hope and wisdom.

“The words, when you read them, they really do resonate with you. They kind of inspire you to want to find that place in yourself,” she said, sporting a silver oval ring that read: “May you find inspiration and meaning soaked in the wonders of the imagination cradled in compassion of the heart and hold a will to make difference.”

There are also plans for a new Web site,, devoted to spotlighting inspirational women and causes that will fill a missing gap in the blogosphere, Keys said.

“It really calls out to all those brilliant, amazing, fantastic women every day that are doing their thing and need kind of a community to support each other,” she said.

Her fourth studio CD, “The Element of Freedom,” is scheduled for release on Dec. 1.