Lalah Hathaway is all about spreading the word about her newest album and she’s doing it big.
The self-proclaimed “gadget girl and tech junkie” launched a Facebook campaign to promote her sixth studio album, “Where It All Begins.”
She’s offering fans to share an in-app request with four friends for a chance to win an autographed CD.
Her partners in the campaign, Fairwave Media, have helped the singer create a custom application and a mobile app that allows fans to listen to a featured track, comment about it, and share it with four of their friends.
“The app was built to simply ‘incentivize’ a share. While social design is a core component of most web initiatives today and one can share just about anything, this app allows us to tailor the experience across the Facebook platform and mobile,” said Ajani Sandridge, Strategist at Fairwave Media.
Between October 25 and November 27, more than 127,000 global Facebook fans will have an opportunity to dialog around each of Hathaway’s tracks and receive a signed CD almost every 72 hours. To learn more about the “Where It All Begins” Giveaway, go to Lalah’s Facebook page or by visit www.lalahhathaway.com on your mobile device.
