Nielsen

Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.

According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…

BuzzFeed senior editor, Kelley Carter and digital correspondent, Ray Cunningham otherwise known as MissterRay joined Roland Martin on “NewsOne Now” to discuss network TV rediscovering African American audiences…

To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…

Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials…

If you want to find out more about African-Americans and their viewing habits and what kinds of entertainment they consume and when and why, you…

According to Nielsen, the third-season premiere of ABC’s Hit show, “Scandal” ranked No. 1 on its brand new Twitter TV ratings. Thursday night’s episode, in which Washington fixer Olivia Pope’s name was leaked as the president’s mistress, attracted 10.5 million television viewers. “Scandal” also made some noise on the social media platform Twitter, with nearly 713,000 […]

Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…

A recent Nielsen research study showed that African Americans purchase more gadgets like iPads, iPhones, etc. than Whites. Roland Martin interviewed Cheryl Pearson-McNeil, VP of Public Affairs and Government Relations at Nielsen. Hear what she said here about Blacks and technology as well as social media sites like Twitter.

Black buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report. The study on African-American consumer trends found that the percentage of Black people attending college or earning a degree has increased to 44 percent for men and 53 percent for women, and the number of […]