House of Dereon

Beyonce’s baby–no, not Blue Ivy–has had a chic rebirth. Queen Bey has House of Dereon’s Fall collection is slowly making its debut and it’s obvious,…

V magazine sat down with Tina Knowles to talk fashion and kids. Tina spoke about being the designer for her label House Of Dereon as well as how her kids (Beyonce and Solange) see her fashion sense. This is what she had to say: he 56-year-old admitted to once spending a whole paycheck on a […]

Beyoncé who we all know is the hardest working woman in show biz is hard at work on yet another project…the singer and her mother Tina Knowles have decided to add temporary tattoos to the sportswear collection. WWD reported this morning that Tina Knowles was so captivated by how good her daughter looked in the […]

Beyonce uses her "Sasha Fierce" attitude, Etta James-like wig, and those temporary logo tattoos we talked about a few weeks ago to create her latest ad for Dereon's Fall 2010 line.

The line caters to a consumer whose beauty is represented in a variety of shapes and sizes ranging from 4-20.

When we first heard about Beyonce's foray into home decor, we weren't sure to expect. After all, we know Miss Tina loves to bedazzle anything and everything, so we weren't sure how well that would translate into bedding.

Beyonce struck a pose in Greece for the Spring 2010 promo campaign of her ‘House of Dereon’ clothing line. She looks AMAZING!! Check the pics out below, as well as a behind-the-scenes video of the photo shoot.