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According to Dove, studies show that only 4 out of 10 girls actually love their curls. So Dove decided to start a new campaign to promote self-love and to inspire women and little girls to love their natural curls no matter the texture. Check out the touching video campaign below.

 

 

 

SOURCE: http://www.essence.com/2015/01/20/dove-wants-girls-loveyourcurls