Numbers for the third season premiere are down from last year’s second season opener, despite the addition of Kelly Rowland and Paulina Rubio.
“The X Factor” returned with two new faces and far less viewers.
About 6.2 million viewers tuned in to see the debuts of Kelly Rowland and Paulina Rubio as the new “X Factor” judges. Season 2 featured Britney Spears and Demi Lovato as judges, and that premiere pulled in 8.7 million viewers. Spears and L.A. Reid left the show after Season 2 with Lovato and Simon Cowell remaining on board for Season 3.
The ratings for “The X Factor” Season 3 were way down in the key 18-49 demographic. Season 3 had a 2.1 rating, while Season 2 had 3.4 in the key demo. However, last year’s “X Factor” premiere was two hours long, and Season 3 was just one. “Big Brother” on CBS bested “The X Factor” in the 18-49 demo and total viewers with 2.2 ratings and 6.7 million viewers.
“The X Factor” has been on a downward turn since it premiered, despite no shortage of headlines. Can focusing on talent save the show? “I think this is going to be a really fun series,” Cowell said. “The whole purpose of making this show is to find a star … the number one movie in the world is [currently] ‘One Direction,’ and it just shows you that you really can live your dreams if you’ve won one of these shows. The fun this year is, are we going to find the next [star]?”
Article Courtesy of The Huffington Post
Picture Courtesy of Fox and The Huffington Post