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Everyone knows Valentine’s Day is the holiday where you exchange tokens of affection with those you love (or at least have some attraction to). Most people also know that if it’s the only day you’re giving love-related gifts to your significant other, you’re probably not going to make it to your next Valentine’s Day together.

So what’s the point of Valentine’s Day? Are we trying to bolster the heart-shaped box and rejected-chocolate-flavor portion of our economy? Or is it really that important to show our affection when the earth is in a special love-filled spot during its orbit around the sun?

I’m not saying we should all go out and get relationship advice from Kelso of “That ’70s Show,” but Ashton Kutcher made a great point about his hatred of Valentine’s Day in a recent interview with Parade.

“I can’t stand it. I think that every day should be a day of romance. I think you should celebrate love 364 days out of the year. Then, on Valentine’s Day, you should get to tell whoever you hate that you cannot stand them. There would be one day of hating, and 364 days of love.” I know he hosted “Punk’d,” but he’s also married to Demi Moore (and makes an excellent point).

All of the single people reading this are probably waiting for the part where I bash Valentine’s Day for making all of the couple-less individuals feel sad. Well, I’m not, so you can get over it. Once again, Valentine’s Day is just another day of the year. Enjoy your singleness and go out with some friends and forget about the relationship thing. Don’t let this be another year of watching sappy romance movies while eating boxes of chocolates that you bought for yourself.

As for those of you who are currently in a relationship, don’t relegate special plans to a certain date on the calendar. Try doing the flowers, cards and romantic outings on days when every coupled person on the planet isn’t expecting something.

So go out there and make Feb. 14 a day to remember, but don’t forget about the 15th, 16th, 17th and so on. Make those days memorable, too. Just try to avoid the $1 boxes of assorted chocolates. Trust me.

Micah Rumsey opinions columnist and blogger