The week of hype ends tonight.
Super Bowl 44 will be decided tonight between the Indy Colts and New Orleans Saints.
1. The game
Indianapolis Colts and the New Orleans Saints at Sun Life stadium in Miami, Fla. Seating capacity at the stadium is 74,000. Winners earn $83,000 per man and losers get $42,000 per man.
2. Advertising pulls in serious cash
CBS Corp. said it sold out of ads for the Super Bowl Monday at average prices that are better than last year, with some 30-second spots topping $3 million apiece.
There should be close to 69 ads run throughout today’s game.
Busch InBev is today’s biggest advertiser, having purchased five minutes’ worth of inventory.