The American Red Cross is using TNT’s new hit drama, “Hawthorne,” starring Jada Pinkett Smith, to show women how they can be healthy and take care of themselves – even with heavy-duty, overwhelming schedules.
The “I RuN This” health and wellness tour has provided health screenings, exercise classes, interactive fitness-related video games and more in the following cities: Chicago, Los Angeles, San Diego, Dallas, Washington, D.C., Boston, Philadelphia and Atlanta. Today, “I Run This” brings its mission to New York City.
“Hawthorne,” which launches its second season tonight at 9 p.m. EST, follows a team of hard-working registered nurses at the fictional Richmond Trinity Hospital as they struggle against the odds to deliver the best care possible while also serving as a mother, sister, employee or friend.
“The ‘I RuN This’ health and wellness tour was designed to celebrate the many women who are CEOs of their households and are running every facet of their daily lives. This tour is for them,” Tricia Melton, senior vice president of marketing for TBS, TNT and Turner Classic Movies (TCM), said in a statement announcing the tour.
Pinkett Smith stars in “Hawthorne” – she also is one of the drama’s executive producers – as Christina Hawthorne, Richmond Trinity’s chief nursing officer, who is fighting the battle against declining patient services and hospital budget cuts.
In this season’s storyline, several Richmond Trinity doctors and nurses have been transferred to James River, a failing hospital in terrible shape, where Nurse Hawthorne runs up against the head emergency room nurse, played by Vanessa Bell Calloway.
This month, Pinkett Smith can be seen baring her body and soul in the July issue of Essence magazine, which recently hit newsstands.
The actress told the magazine her decision to pose nude was intended to teach her young daughter, Willow, about positive body image and that by celebrating our bodies and skin tone, she can be a witness to the power of femininity and self-acceptance.
“When I walked out there and disrobed, I felt like a queen,” she said of the shoot. “I felt like the world was mine. Like there was this power just emanating from my person. Like there was nothing I couldn’t do.”
In addition to Willow, 9, Pinkett Smith and her husband, superstar actor Will Smith, have a son, Jaden, 11, who appears to be on a path to conquer the acting world like his parents. “The Karate Kid,” in which he has his first starring role, is the number-two movie in the country.
“We might have a vision for what we see, but at the end of the day, Jaden has to have his own vision, Willow has to have her own vision and so does Trey,” Pinkett Smith recently told “The Oprah Winfrey Show” audience. “So we are there to help inspire and facilitate their vision, because in order to reach the type of excellence that Will is talking about, you have to be able to reach inside yourself to find that drive. Nobody can put that drive in you, so you have to inspire the individual to find and focus on the goal that they want for themselves.”
It’s been a very busy year for Pinkett Smith, who, in early March – just a week after losing her father – presented Essence’s Power Award to Queen Latifah at the magazine’s Third Black Women in Hollywood Luncheon. And on June 13, she and her husband were presenters at Broadway’s 64th annual Tony Awards at Radio City Music Hall, where the blockbuster musical they co-produced, “Fela!”, won three awards.