Amazon is looking to make the Echo a useful learning tool for children with a new Kids Edition. The new device will begin shipping on May 9th and comes with FreeTime Parental controls, a child-friendly colored case and a two-year warranty. The company says that consumers that already have the device can get the same options with a free software update. One of the new features called Magic Word even works with children on manners like saying please when giving Alexa commands.