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Fans are getting an inside look at Beyonce’s empire thanks to a newly released case study from Harvard Business School. “Billboard” says business administration professor Anita Elberse spearheaded extensive research into how the Queen Bey managed to orchestrate last December’s surprise album. The school interviewed a group of her closest business confidantes at her Parkwood Entertainment company and record label Columbia. They reveal that Beyonce started by gathering some of her musical collaborators at a rented Hamptons home back in 2012. For a month that summer, they would end each day by splitting off into different rooms with different songs — as Beyonce would walk around giving her input.

All 17 of the corresponding music videos were shot over just 12 weeks in the fall, wrapping just a few weeks before the album’s epic worldwide release on iTunes. Columbia Records chairman Rob Stringer explains in the study that “the normal release process gets a bit monotonous for someone like [Beyonce].”


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