At the top of small retailers’ holiday wish lists: shoppers who still have enough energy — and money — to shop small the day after Black Friday.
According to organizers, this year’s Small Business Saturday, where consumers are encouraged to support their local small businesses two days after Thanksgiving, will be the biggest one yet.
Small businesses can’t usually compete with big-box stores’ big sales on Black Friday, so many hope to use Small Business Saturday to get a piece of the action during the biggest shopping weekend of the year.
Small Business Saturday is the most important shopping day of the season for 36% of independent retailers, according to the National Federation of Independent Businesses. Only 24% say that day is Black Friday.
